Zero homeowner channel
No consumer landing page. No Google Ads. No door-knocking.
If a homeowner calls our line, we direct them back to their builder.
The channel argument
Why trade-only solar is the only kind that protects your margin.
If your solar supplier also sells to homeowners, your inclusion margin is a price-comparison click away from being deleted. Here is the structural difference between a trade-only channel and a retail channel — and why we built Trade Solar to be the first kind, not the second.
Retail leak
The retail-channel margin leak.
Retail solar brands run a consumer marketing engine. Their websites publish pricing. Their search ads target homeowner queries. Their referral programs reward homeowners for getting quotes from competitors. The price they sell at is the price every homeowner can see.
When a builder bulk-buys from a retailer and includes solar in a build contract at RRP, the homeowner can — and does — Google the same panel-and-inverter combination, find the retailer's website, and see the price they paid. The selections-sheet margin gets challenged, the contract conversation gets uncomfortable, and either the builder absorbs the difference or the buyer feels gouged.
Trade-only structure
The price you set is the price you keep.
Trade Solar has no retail website, no consumer ad spend, no homeowner call centre. The price a homeowner sees on Google for "Trade Solar 6.6kW" is — by design — nothing. There is no reference price for the buyer to anchor against, except the RRP your selections sheet quotes.
Builder-set RRP
Our price sheet shows trade cost and suggested RRP. You set the actual selling price.
The margin is yours, not a fixed percentage we dictate.
No quote-shop leakage
A buyer asking three solar companies for a quote will not find Trade Solar in those three.
They cannot price-compare you.
Warranty exit is ours
When a homeowner has an inverter fault in year three, they call us, not you.
Retail providers route those calls back to the contract holder — the builder.
Contract terms
Three commitments inside the builder agreement.
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01 — No-homeowner clause
We will not solicit, market to, or accept new-build contracts from end-buyers in your service area.
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02 — Warranty assignment at handover
All warranty and support obligations transfer to the homeowner directly. You stop being the contact point the day the keys turn over.
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03 — Fixed pricing for 12 months
Trade pricing locks for the duration of your annual builder agreement. Your build contracts are quoted on stable solar costs.
Next step
Want to see the price sheet?
We share trade pricing, suggested RRP, and per-package margin breakdown directly with builder partners. We send the price sheet within one business day.